FEATHER HICKOX
B2B Marketing Executive and Fractional CMO
feather@gmail.com
About Me
I've spent twenty years marketing complex, technical products in AI, analytics, fintech, and SaaS to enterprise, mid-market, and product-led growth companies. I've launched new products, built new lines of business, and helped companies find their market. I am driven by curiosity, optimism, and a bias toward getting things done.
My career has taken me through some category-defining companies: FICO, Cognizant, Duetto, Rebrandly. Different stages, different industries, different problems every time, and the variety and new challenges are what I love most.
I move fast, get comfortable in complexity quickly, and care about building teams and programs that last. Based in the SF Bay Area, working with companies globally.
BY THE NUMBERS
A track record built across category-defining companies, in markets that don't forgive slow or average.
50%
Qualified Pipeline
FICO + Duetto: built the ABM programs and plays that made it happen
23%
ARR Growth
Rebrandly: full-funnel strategy across product-led and sales-led channels
30%
ARR Growth in 2022
Duetto: through a global travel crisis
95%
New Customers via Marketing
Quartzy: built the entire function from zero in under a year
$300M
Revenue from 20+ Launches
FICO: across card issuers, auto lenders, mortgage, insurance, and more
20%
YOY Revenue Growth
Cognizant Digital Business: launched 25+ solutions across AI, IoT, and digital engineering
EXPERIENCE
Epic Advisors | Fractional CMO and GTM Advisor | 2025 to Present
Serving PE and VC-backed technology companies: unified brand and positioning across M&A acquisitions, built executive thought leadership programs, and led rapid GTM sprints for AI startups.
Rebrandly | VP of Marketing | 2023 to 2025
Scaled ARR 23% and grew the customer base 15.7% building a full-funnel strategy across product-led and sales-led channels for a PE-backed SaaS platform with 20,000+ customers.
Quartzy | VP of Marketing | 2022 to 2023
First marketing hire at this YC-backed SaaS company: built the entire function from zero, sourced 95% of new customers through marketing, and drove 50% gross profit growth in one year.
Duetto | VP of Marketing | 2019 to 2022
First VP of Marketing at the number one rated hotel revenue management system: drove 20 to 30% ARR growth through a global travel crisis.
Cognizant | Head of Marketing, North America Digital Business | 2016 to 2019
Founding marketing leader for a $4B division: launched 25+ solutions across AI, IoT, and digital engineering and drove 20% YOY revenue growth.
FICO | Senior Director, Global Marketing | 2008 to 2016
Eight years across multiple marketing leadership roles at the creator of the FICO Score: built the digital marketing function from scratch, launched 20+ solutions, and contributed $300M in revenue.
WHO I WORK WITH
I do my best work with PE and VC backed SaaS companies that are entering a new market, integrating an acquisition, or building the marketing foundation that didn't exist before.
I'm especially drawn to vertical SaaS and AI and analytics companies working on genuinely hard, high-stakes problems. Payments, credit, fraud, revenue management. Technologies that touch the economy and people's real lives.
I love getting deep on how an industry works and building the marketing strategy that actually fits it.
LET'S TALK
If you're working on something interesting, I'd love to hear about it.